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Protect The Easter Bunny
“Every product, every action and every lifestyle decision can be a choice to harm less.” – Zoe Weil
With another Easter approaching, we are reminded of our love for the adorable Easter bunny, and all other animals on Earth, that we have a responsibility to protect and respect. So, it is our tradition that during this time of bunnies, chicks and Easter eggs, we take a moment to remind consumers of the importance of purchasing cruelty-free beauty and personal care products.
What is Cruelty-Free?
Cruelty-free is a label for products or activities that do not harm or kill animals. Products that are tested on animals are not considered cruelty-free since these tests are often painful and cause the suffering of millions of animals every year. However, just because a product is labeled cruelty-free or has a bunny on it, does not guarantee it isn’t tested on animals. The devil is in the details. While a company can claim their product isn’t tested on animals, the ingredients used in the product, certain parts of the product development process or contracted laboratories could participate in animal testing.
Why Buy Cruelty Free?
Ugh, this is the part that makes our heart hurt and our stomach turn. Every year, millions of animals are poisoned, blinded and killed all in the name of beauty. And it is completely unnecessary! Neither the US Food and Drug Administration (FDA) nor the US Consumer Product Safety Commission require animal testing for cosmetics or household products. There is significant existing safety data to make animal testing for cosmetic products obsolete.
While many brands label their products “not tested on animals,” “we do not conduct animal testing,” “against animal testing,” or use various other versions of cruelty-free language, there currently is no standard regulation or clear legal definition as to what these terms mean. This can lead to much confusion in the marketplace and potentially misleading marketing claims. Thank goodness there are many groups out there who care for animal welfare and make it a point to promote cruelty free brands. One of our favorites is My Beauty Bunny, an award-winning Los Angeles based beauty blog that writes about cruelty-free beauty products “for guys and gals.”
Additionally, search for the Leaping Bunny seal, which certifies that the product was not tested on animals during any phase of development by the company, its laboratories or ingredient suppliers. Leaping Bunny is the only international third-party cruelty-free certification program, and we are proud to say that we are in the process of applying for this seal.
Our Cruelty-Free Ethics Policy
We do not use ingredients from animal products or by-products. We do not use products that were developed using animal testing. Nor do we do any animal testing with our products. We are proud to be included on My Beauty Bunny’s Cruelty-Free Brands list!
Is it important to you that brands are cruelty-free? Tell us in the comments.